Great insights from Seth Godin's post about Halloween.
Halloween is arguably the #2 holiday behind Christmas.
Seth suggests that it is becoming more popular in recent years because Halloween is filling a void; a need that people have. And companies looking to create happiness and make a profit are rushing in to fulfill that need.
What do you think that void is?
Read more here
My thoughts:
* Halloween is a great excuse to dress up and pretend to be someone else.
* You get to meet a diverse group of people than you would typically see in your normal day.
* You get to meet your neighbors - some that you haven't talked to for a year.
* Who doesn't like getting free candy? It's not about eating all of it: it's the thrill dumping out the bag at the end of the night and finding the really good candy. Bits-O-Honey, Mary Jane and an Oatmeal-Creme-Pie (yes you read that right...someone was handing them out!) were at the top of my list!
* Halloween is a great way to see how creative people can get.
And in a sense, for some it is just as spiritual. The void is filled by other than what it should be, not just candy.
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